CHA Wrap Up!
Wednesday, August 5th, 2009Its been almost a week since CHA Summer wrapped up, and we want to thank everyone that attended for stopping by to see us and our new releases! Yes, the show was smaller with fewer in attendance than previous shows, but we were busy. It was great to see our retailers, distributors and friends! A big welcome to the new retailers that joined the Spellbinders™ Family!
The highlight of the show was winning a prestigious Craft and Hobby Association award! We took third place in the Innovations category, which lauds the newest and most creative ideas. This year we were recognized for our Pendant and Borderabilities® die templates. The competition was tough, and we are honored to be among the best.

Stacey accepted the award for us! Here’s a close up.

Cathy Chlebana, our Design Team Coordinator, designed the artwork and presentation board for the competition.

Now I hope you will bear with me on these, I didn’t take my best camera with me. I’m not so good with my son’s point-and-shoot! I thought I would share a little bit of the set up process. Its so interesting to enter the convention center on the morning before the show opens. We must dodge forklifts, step around boxes and avoid large crates to make our way to the booth space. The slat walls are built, the overhead sign is hung, but there is a lot of work to do.
The inside wall gets filled with product all the way around. The back wall gets covered with artwork from our talented designers. We always have more than enough artwork to choose from, and its quite a process to sort, categorize and determine what goes where.
Everyone has a job during set up, and this time we were done in record time. Thank goodness we had air conditioning, it was hot and humid in Florida!
Our fabulous designers outdid themselves yet again. This back wall was full of art work that caused our guests to linger and appreciate what all our products can do. We had two tables set up at the front, one for demonstrating our new die templates, Impressabilities™ and Wizard™, and the other for our Make and Take projects.
By the end of set up day the convention hall magically (with a whole lot of sweat and muscle) turns into a trade show! Crates, boxes, and trash gets whisked away, floors swept, carpet goes down the aisles, and final details are placed in the booths. Its amazing to see how much a room can change in a day. The next morning the show opens with bag pipers parading down the aisles, then the real work begins!
If you couldn’t make it to the show we understand. Our retailer’s show specials will be honored until August 5th. On this blog we will continue to highlight our designers and their artwork, as well as techniques using Spellbinders™ die templates, Impressabilities™, the Wizard™, as well as the next innovative ideas we bring to the market!
Beth












