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Based in North Phoenix, Spellbinders inspires crafters and DIY’ers to pursue a creative life by offering die cutting machines and intricate die designs that cut, emboss and stencil. Always on the cutting edge in introducing innovative tools to the market, machines can cut over 50+ materials. Spellbinders product lines include more than 1,500 products, allowing crafters, hobbyists, artists, and teachers to create one-of-a-kind, beautiful art projects. Check us out at www.SpellbindersPaperArts.com. We are located in North Phoenix, near the I-17 and Pinnacle Peak Road.

UK Marketing Manager

Based in Arizona, USA, Spellbinders inspires crafters and DIY’ers to pursue a creative life by offering die cutting machines and intricate die designs that cut, emboss and stencil. Entering the craft and hobby market in 2003 Spellbinders introduced the Wizard™ Universal Craft Tool and a unique, patented collection of dies unlike any introduced before - or since. Always on the cutting edge in introducing innovative tools to the market, machines can cut over 50+ materials. Spellbinders product lines include more than 2,500 products, allowing crafters, hobbyists, artists, and teachers to create one-of-a-kind, beautiful art projects. Check us out at spellbinderspaperarts.com.

We’re looking to expand our digital marketing team to help drive our ecommerce sales channel in the United Kingdom and Europe. Must be a self-starter and have the ability to articulate and champion marketing best practices and standards for the UK and European markets. This role will be in the United Kingdom within our satellite partner office in Nottinghamshire and will be our main UK liaison. This role will also work very closely with our US based team regularly.

Key Job Duties/Responsibilities

  • Manage ecommerce website using Shopify. Includes product loading, merchandising, managing pages, and more.
  • Will assist in overall marketing strategic planning in the UK and EU markets.
  • Manage overall email and SMS strategy in the UK and EU markets.
  • Will be responsible for writing copy and collaborating with the marketing & graphic design team to design email, SMS, social media, paid ads, and on-site merchandising assets.
  • Will help build out and manage a detailed automated email flows to drive maximum revenue.
  • Will implement an evolved lead profiling or scoring system to evaluate activity, engagement and affinity as well as recommending how to prioritize leads accordingly.
  • Drive A/B testing and optimization to improve email effectiveness.
  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
  • Identify trends and insights and optimize spend and performance based on the insights.
  • Brainstorm new and creative growth strategies.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Collaborate with outside agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Requirements

  • 3+ Years of relevant email marketing or ecommerce experience
  • Must have a solid understanding of, Shopify, Klaviyo (or similar ESP), current marketing apps, tools, and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

Interested candidates should apply by sending a resume to mchristensen@spellbinders.us.