/>
Check out the current Job Openings at Spellbinders!
Based in North Phoenix, Spellbinders inspires crafters and DIY’ers to pursue a creative life by offering die cutting machines and intricate die designs that cut, emboss and stencil. Always on the cutting edge in introducing innovative tools to the market, machines can cut over 50+ materials. Spellbinders product lines include more than 2,500 products, allowing crafters, hobbyists, artists, and teachers to create one-of-a-kind, beautiful art projects. Check us out at www.SpellbindersPaperArts.com. We are located in North Phoenix, near the I-17 and Pinnacle Peak Road.
Paid Media Manager
Phoenix, AZ (This is an in-office position)
Based in North Phoenix, Spellbinders inspires crafters and DIY’ers to pursue a creative life by offering die cutting machines and related products they can use to create beautiful handmade cards, scrapbook layouts and other handcrafted projects. Spellbinders product lines include more than 2,500 products, allowing crafters, hobbyists, artists, and teachers to create one-of-a-kind, beautiful art projects. Check us out at spellbinderspaperarts.com.
About the Role
We are seeking an experienced, strategic, and results-oriented Paid Media Manager to own and scale paid search and paid social campaigns across two crafting brands. This is a hands-on yet highly strategic role for a digital marketer who deeply understands paid media, analytics, and performance optimization—and can translate data insights into actionable growth strategies.
With an entrepreneurial mindset and true ownership of the channel, you won’t simply execute someone else’s plan; you’ll architect and drive our paid media strategy end-to-end. You’ll have the autonomy to build, test, optimize, and scale programs that deliver measurable results, blending media strategy, campaign execution, and rigorous performance measurement within a company that values creativity, innovation, and the craft community.
Who You Are
This role demands a high degree of specialized expertise paired with an unwavering commitment to quality. You’re driven, determined, and self-disciplined—someone who thrives in a structured environment with clear expectations and who never sacrifices accuracy for speed, even when the pace is fast. You build relationships through credibility and technical depth, and you earn trust by consistently delivering thorough, high-quality work.
You bring specialized knowledge and technical ingenuity to every challenge. You’re comfortable solving complex problems within approved systems and processes, and you approach new ideas with both enthusiasm and rigor—carefully analyzing and testing before implementing. You operate confidently within a defined scope, demonstrate a strong sense of urgency, and make decisions that support company guidelines and long-term goals.
When collaborating with or guiding others, you ensure that policies and timelines are respected while creating structured opportunities for teammates to develop their own expertise. You lead with coaching and shared accountability, building a culture where high-quality work is the standard—not the exception.
Key Responsibilities
Strategic Leadership & Execution
- Develop paid marketing strategy and execute integrated campaigns across paid search, paid social, display, and emerging channels that align with business goals and KPIs
- Own end-to-end campaign management across Paid Search (Google, Bing, Criteo) and Paid Social (Meta, Tik Tok, Pinterest, Reddit) and other relevant platforms for two brands
- Drive a data-first approach to campaign management, establishing performance benchmarks, monitoring KPIs, and delivering actionable insights
Performance & Optimization
- Build, launch, and continuously optimize campaigns across paid search and paid social channels to maximize ROI and achieve revenue targets
- Interpret complex data sets to develop clear strategies and recommendations that drive growth
- Manage budgets strategically, ensuring campaigns are effectively paced and delivering strong ROAS
Analytics, Measurement & Experimentation
- Deliver clear visibility into marketing investments through dashboards, reporting, and insight-driven storytelling for leadership
- Establish measurement frameworks that connect media performance to business outcomes, including revenue, contribution margin, and customer acquisition costs
- Design, execute, and interpret incrementality tests, geo-lift studies, A/B experiments, and platform lift tests to inform investment decisions
- Own A/B test measurement strategy and reporting, translating results into actionable recommendations that improve user experience and conversion rates
- Partner with analytics and ecommerce teams to ensure accurate tracking, tagging, and attribution across platforms
- Drive a culture of continuous testing across creative, messaging, audience targeting, and landing pages—building a structured experimentation roadmap
- Evaluate attribution models and media mix effectiveness to guide budget allocation across channels
Innovation & Growth
- Stay ahead of platform updates, industry trends, and digital innovations, applying them proactively to campaign strategies
- Test, learn, and iterate—bringing an experimental mindset and bias toward action
- Lead the adoption of new technologies and automation tools to streamline workflows and enhance campaign performance
Cross-Functional Collaboration
- Work closely with creative, merchandising, and broader marketing team to build integrated strategies and drive full-funnel performance
- Provide thought leadership and performance recommendations to key stakeholders
Experienced Required
- 8+ years of hands-on paid media experience, with demonstrated progression and increasing responsibility
- Experience with ecommerce or DTC brands, subscription experience strongly preferred
- Proven track record managing $10M+ budgets and delivering measurable growth through paid search and paid social
- Deep expertise in Google Ads, Meta Ads Manager, and analytics platforms including GA4 and Google Tag Manager
- Strong analytical skills with the ability to interpret complex data and turn insights into strategic action
- Growth-oriented mindset with exceptional attention to detail and a proactive approach
- Excellent communication and stakeholder management skills
- Knowledge of or passion for paper crafting, DIY, or creative hobbies is a significant plus
What We Offer
- A creative, collaborative, and entrepreneurial work culture.
- Competitive salary and bonus structure.
- Comprehensive benefits package including medical, dental, vision.
- 401(k) plan with company match.
- Generous PTO and 11 paid holidays.
- Employee discounts on products.
To apply, please send your resume to sgolob@spellbinders.us.