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Check out the current Job Openings at Spellbinders!

Based in North Phoenix, Spellbinders inspires crafters and DIY’ers to pursue a creative life by offering die cutting machines and intricate die designs that cut, emboss and stencil. Always on the cutting edge in introducing innovative tools to the market, machines can cut over 50+ materials. Spellbinders product lines include more than 1,500 products, allowing crafters, hobbyists, artists, and teachers to create one-of-a-kind, beautiful art projects. Check us out at www.SpellbindersPaperArts.com. We are located in North Phoenix, near the I-17 and Pinnacle Peak Road.


Director of Digital Marketing

Based in North Phoenix, Spellbinders inspires crafters and DIY’ers to pursue a creative life by offering die cutting machines and related products they can use to create beautiful handmade cards, scrapbook layouts and other handcrafted projects. Spellbinders product lines include more than 2,500 products, allowing crafters, hobbyists, artists, and teachers to create one-of-a-kind, beautiful art projects. Check us out at spellbinderspaperarts.com.

 

Position Overview:

Spellbinders Paper Arts is seeking a dynamic, data-driven, and creative Director of Digital Marketing to lead our digital strategy and marketing initiatives. This leader will oversee the development and execution digital marketing strategies, ecommerce operations, and customer engagement efforts to drive revenue, increase brand awareness, and elevate customer experience across digital platforms for multiple brands.

As a senior leader, you will be responsible for the team that shapes the online presence overseeing marketing campaigns, managing ecommerce performance, and supporting new product launches—all while staying aligned with the company’s values of creativity, community, and innovation in the papercrafting industry.

Key Responsibilities

Leadership & Team Development

  • Lead, mentor, and grow a team of digital marketers and specialists.
  • Develop and own the full-funnel digital marketing strategy aligned to business goals (growth, retention, customer LTV).
  • Define and track KPIs across all digital channels and continuously optimize campaigns for performance.
  • Collaborate with Product Development, Sales, Creative, and supply & fulfillment teams to align messaging and priorities.
  • Build and manage relationships with partners, consultants, and platform vendors.

Ecommerce Strategy & Operations

  • Lead the strategic direction and day-to-day operations of the Spellbinders and other brands ecommerce websites.
  • Optimize digital customer experience, including UX/UI, site speed, conversion rate, and mobile responsiveness.
  • Partner with IT and design teams to plan and implement web enhancements and new features.
  • Monitor and analyze ecommerce KPIs; manage A/B testing to improve conversion rates, email performance, and customer journey touchpoints.
  • Expand digital markets with a focus in UK/EU.

 

Digital Marketing & Brand Strategy

  • Own the integrated marketing calendar, including campaigns, promotions, email marketing, social media, influencer/affiliate outreach, and partnerships.
  • Drive customer acquisition and retention through SEO/SEM, paid media, email lifecycle marketing, and affiliate programs.
  • Develop brand guidelines and oversee their consistent implementation across all channels.
  • Analyze market trends and competitor activity to inform brand and campaign direction.

Analytics & Reporting

  • Track and report on the performance of marketing campaigns, ecommerce revenue, and ROI.
  • Use data to identify growth opportunities and refine strategies.
  • Build dashboards and executive summaries to share performance insights across the organization.

Qualifications

Required:

  • Bachelor’s degree in Marketing, Business, Communications, or related field.
  • 7–10+ years of digital marketing experience, including 3+ years in a leadership role at a DTC e-commerce brand.
  • Proven success in managing DTC ecommerce platforms (Shopify Plus preferred).
  • Deep expertise in performance marketing, retention/lifecycle marketing, and content strategy.
  • Strong analytical skills and experience using GA4, Shopify analytics, Klaviyo (or similar), and ad platforms.
  • Proven ability to lead cross-functional projects and drive measurable results.
  • Excellent leadership, project management, and communication skills.

Preferred:

  • Experience in the arts & crafts, hobby, or consumer goods industry.
  • Passion for papercrafting or a strong appreciation for the creative community.
  • Familiarity with creative and design tools (Adobe Creative Suite, Canva, etc.)

What We Offer

  • A creative, collaborative, and entrepreneurial work culture.
  • Competitive salary and bonus structure.
  • Comprehensive benefits package including medical, dental, vision, 401(k), and PTO.
  • Employee discounts on products.

Interested candidates should apply by sending a resume to nwestervelt@spellbinders.us.


UK Marketing Manager

Based in Arizona, USA, Spellbinders inspires crafters and DIY’ers to pursue a creative life by offering die cutting machines and intricate die designs that cut, emboss and stencil. Entering the craft and hobby market in 2003 Spellbinders introduced the Wizard™ Universal Craft Tool and a unique, patented collection of dies unlike any introduced before - or since. Always on the cutting edge in introducing innovative tools to the market, machines can cut over 50+ materials. Spellbinders product lines include more than 2,500 products, allowing crafters, hobbyists, artists, and teachers to create one-of-a-kind, beautiful art projects. Check us out at spellbinderspaperarts.com.

We’re looking to expand our digital marketing team to help drive our ecommerce sales channel in the United Kingdom and Europe. Must be a self-starter and have the ability to articulate and champion marketing best practices and standards for the UK and European markets. This role will be in the United Kingdom within our satellite partner office in Nottinghamshire and will be our main UK liaison. This role will also work very closely with our US based team regularly.

Key Job Duties/Responsibilities

  • Manage ecommerce website using Shopify. Includes product loading, merchandising, managing pages, and more.
  • Will assist in overall marketing strategic planning in the UK and EU markets.
  • Manage overall email and SMS strategy in the UK and EU markets.
  • Will be responsible for writing copy and collaborating with the marketing & graphic design team to design email, SMS, social media, paid ads, and on-site merchandising assets.
  • Will help build out and manage a detailed automated email flows to drive maximum revenue.
  • Will implement an evolved lead profiling or scoring system to evaluate activity, engagement and affinity as well as recommending how to prioritize leads accordingly.
  • Drive A/B testing and optimization to improve email effectiveness.
  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
  • Identify trends and insights and optimize spend and performance based on the insights.
  • Brainstorm new and creative growth strategies.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Collaborate with outside agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Requirements

  • 3+ Years of relevant email marketing or ecommerce experience
  • Must have a solid understanding of, Shopify, Klaviyo (or similar ESP), current marketing apps, tools, and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

Interested candidates should apply by sending a resume to nwestervelt@spellbinders.us.